Managing access rights to content using social media

ABSTRACT

Provided are methods and systems related to communications between a social media service or provider (e.g., Twitter®, Facebook®) or other resource (e.g., web page) and one or more content providers. In an aspect, provided are methods comprising receiving a request for content, wherein the request comprises a user agnostic identifier, determining user information associated with the request, determining time information associated with the request, determining media content associated with the user agnostic identifier based on the time information, determining one or more access rights to the media content based on the user information, and providing access to the media content based on the one or more access rights.

BACKGROUND

Social media allow users to interact with each other in a variety ofways. For example, users can greet, participate in conversations, sharelinks, as well as provide commentary. Some content and types ofcommunication, however, may not available or capable of being linkedthrough social media interfaces. Therefore, for example, users are oftenunable to provide links to access content or related communication thatthe user is referencing or commenting upon. Thus, there is a need formore sophisticated methods and systems for providing content and sharinginformation via social media.

SUMMARY

It is to be understood that both the following general description andthe following detailed description are exemplary and explanatory onlyand are not restrictive, as claimed. Provided are methods and systemsrelated to communications between a social media service or provider(e.g., Twitter®, Facebook®) or other resource (e.g., web page) and oneor more content providers. For example, the methods and systems providedcan provide an interface element, such as a button, for use in a socialmedia communication (e.g., a tweet, a post, etc. . . . ). The interfaceelement can be associated with an identifier of one or more of, acontent item, a user, a provider, and the like. In some aspects, theidentifier is user agnostic. The resulting interface element can permita connection to other content via the social media communication. In anaspect, the methods and systems provided can interpret such a useragnostic identifier, along with other information, and provide a userwith one or more options for viewing content. In some instances, themethods and systems can provide the content directly to a user based onthe interpretation of the user agnostic identifier.

In an aspect, provided are methods comprising receiving a requestcontent, wherein the request comprises a user agnostic identifier,determining user information associated with the request, determiningtime information associated with the request, determining media contentassociated with the user agnostic identifier based on the timeinformation, determining one or more access rights to the media contentbased on the user information, and providing access to the media contentbased on the one or more access rights.

In another aspect, provided are methods comprising receiving userinformation and a user agnostic identifier based on a user interactionwith an object, determining a time indicative of the user interactionwith the object, determining content based on the user information, theuser agnostic identifier, and the time indicative of the userinteraction with the object, and providing access to the content.

In further aspect, provided are methods, comprising requestinginformation relevant to content based on user information and a useragnostic identifier, receiving at least one reference to content,wherein the at least one reference to content is specific to a contentprovider, and wherein the at least one reference to content isindicative of content associated with the user agnostic identifier, andwherein the content associated with the user agnostic identifier isavailable to a user associated with the user information, and providingat least one option for accessing content based on the at least onereference to content.

Additional advantages will be set forth in part in the description whichfollows or may be learned by practice. The advantages will be realizedand attained by means of the elements and combinations particularlypointed out in the appended claims.

BRIEF DESCRIPTION OF THE DRAWINGS

The accompanying drawings, which are incorporated in and constitute apart of this specification, illustrate embodiments and together with thedescription, serve to explain the principles of the methods and systems:

FIG. 1 is a block diagram of an example system for implementing one ormore features of the disclosure;

FIG. 2 is a block diagram of an example user interface for social mediadevice;

FIG. 3 is a block diagram of an example user interface for anintermediary device;

FIG. 4 is a flowchart of an example method for implementing one or morefeatures of the disclosure;

FIG. 5 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 6 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 7 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 8 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 9 is a flowchart of another example method for implementing one ormore features of the disclosure

FIG. 10 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 11 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 12 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 13 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 14 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 15 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 16 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 17 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 18 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 19 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 20 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 21 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 22 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 23 is a flowchart of another example method for implementing one ormore features of the disclosure;

FIG. 24 is a flowchart of another example method for implementing one ormore features of the disclosure; and

FIG. 25 is a block diagram of an example computing device in whichvarious systems and methods of the disclosure can be implemented.

DETAILED DESCRIPTION

Before the present methods and systems are disclosed and described, itis to be understood that the methods and systems are not limited tospecific methods, specific components, or to particular implementations.It is also to be understood that the terminology used herein is for thepurpose of describing particular embodiments only and is not intended tobe limiting.

As used in the specification and the appended claims, the singular forms“a,” “an” and “the” include plural referents unless the context clearlydictates otherwise. Ranges may be expressed herein as from “about” oneparticular value, and/or to “about” another particular value. When sucha range is expressed, another embodiment includes from the oneparticular value and/or to the other particular value. Similarly, whenvalues are expressed as approximations, by use of the antecedent“about,” it will be understood that the particular value forms anotherembodiment. It will be further understood that the endpoints of each ofthe ranges are significant both in relation to the other endpoint, andindependently of the other endpoint.

“Optional” or “optionally” means that the subsequently described eventor circumstance may or may not occur, and that the description includesinstances where said event or circumstance occurs and instances where itdoes not.

Throughout the description and claims of this specification, the word“comprise” and variations of the word, such as “comprising” and“comprises,” means “including but not limited to,” and is not intendedto exclude, for example, other components, integers or steps.“Exemplary” means “an example of” and is not intended to convey anindication of a preferred or ideal embodiment. “Such as” is not used ina restrictive sense, but for explanatory purposes.

Disclosed are components that can be used to perform the disclosedmethods and systems. These and other components are disclosed herein,and it is understood that when combinations, subsets, interactions,groups, etc. of these components are disclosed that while specificreference of each various individual and collective combinations andpermutation of these may not be explicitly disclosed, each isspecifically contemplated and described herein, for all methods andsystems. This applies to all aspects of this application including, butnot limited to, steps in disclosed methods. Thus, if there are a varietyof additional steps that can be performed it is understood that each ofthese additional steps can be performed with any specific embodiment orcombination of embodiments of the disclosed methods.

The present methods and systems may be understood more readily byreference to the following detailed description of preferred embodimentsand the examples included therein and to the Figures and their previousand following description.

As will be appreciated by one skilled in the art, the methods andsystems may take the form of an entirely hardware embodiment, anentirely software embodiment, or an embodiment combining software andhardware aspects. Furthermore, the methods and systems may take the formof a computer program product on a computer-readable storage mediumhaving computer-readable program instructions (e.g., computer software)embodied in the storage medium. More particularly, the present methodsand systems may take the form of web-implemented computer software. Anysuitable computer-readable storage medium may be utilized including harddisks, CD-ROMs, optical storage devices, or magnetic storage devices.

Embodiments of the methods and systems are described below withreference to block diagrams and flowchart illustrations of methods,systems, apparatuses and computer program products. It will beunderstood that each block of the block diagrams and flowchartillustrations, and combinations of blocks in the block diagrams andflowchart illustrations, respectively, can be implemented by computerprogram instructions. These computer program instructions may be loadedonto a general purpose computer, special purpose computer, or otherprogrammable data processing apparatus to produce a machine, such thatthe instructions which execute on the computer or other programmabledata processing apparatus create a means for implementing the functionsspecified in the flowchart block or blocks.

These computer program instructions may also be stored in acomputer-readable memory that can direct a computer or otherprogrammable data processing apparatus to function in a particularmanner, such that the instructions stored in the computer-readablememory produce an article of manufacture including computer-readableinstructions for implementing the function specified in the flowchartblock or blocks. The computer program instructions may also be loadedonto a computer or other programmable data processing apparatus to causea series of operational steps to be performed on the computer or otherprogrammable apparatus to produce a computer-implemented process suchthat the instructions that execute on the computer or other programmableapparatus provide steps for implementing the functions specified in theflowchart block or blocks.

Accordingly, blocks of the block diagrams and flowchart illustrationssupport combinations of means for performing the specified functions,combinations of steps for performing the specified functions and programinstruction means for performing the specified functions. It will alsobe understood that each block of the block diagrams and flowchartillustrations, and combinations of blocks in the block diagrams andflowchart illustrations, can be implemented by special purposehardware-based computer systems that perform the specified functions orsteps, or combinations of special purpose hardware and computerinstructions.

In some aspects, the present disclosure relates to communicationsbetween a social media service or provider (e.g., Twitter®, Facebook®)or other resource (e.g., web page) and one or more content providers.The social media provider (e.g., social media server) allows for usersto link to content in a variety of ways through an interface element,such as a button (e.g., user-selectable button rendered on a graphicaluser interface, animated button, picture associated with an action orlink). Any interface element can be used, for example, a button labeled“See It!” For example, the button can be provided with a social mediapost, such as tweet or a Facebook post. When a user posts a message,such as a tweet, the user can also post a link to a landing page at anintermediary device. The social media server can recognize the link(e.g., based on metadata on the landing page) and provide the interfaceelement with the message, e.g., a tweet. As another example, the socialmedia server can suggest adding the interface element or automaticallyadd the interface element based on natural language processing performedon the tweet. The interface element can be a user-agnostic interfaceelement indicative of a content item, such as a television show. When auser (e.g., user who posts the message, or other user) clicks on theinterface element, the interface element can be converted to aninterface element specific to the user. For example, the interfaceelement can capture and provide user information and/or contentinformation to an intermediary device, such as one or more intermediaryservers.

After receiving the user information and/or content information, the oneor more intermediary servers can track this information and itsassociation with the interface element. The intermediary server can alsoimplement a protocol used between a variety of content providers andusers. For example, the protocol can allow the intermediary server toretrieve or create specific uniform resource locators (URLs) to contentrelevant to the interface element. The interface element may be relevantto several different pieces of content accessible to the user fromdifferent services. Thus, the intermediary server and/or the contentprovider can provide the relevant content based on timing informationassociated with the button (e.g., or other interface element) as well asother information, such as user information. For example, theintermediary server can provide a link to live content if the content iscurrently playing, or a link to recorded content. The intermediaryserver can also capture and report information related to variousviewership rating metrics (e.g., number of views in 3 days, numbers ofviews in 7 days) used for making advertising and other content andnetwork related decisions. In one aspect, content can be provided basedon how the viewing of the content will affect one or more viewershiprating metrics. For example, if a viewership rating metric would beincreased by providing a recording from 2 days ago instead of a liveshow, then the recording can be provided.

The intermediary server can provide a variety of content options to theuser, and when the user clicks on the relevant URL, the user can accessthe content directly from the user device or from another user device,such as a smart phone, tablet, or television. The intermediary servercan log that the user has accessed the content via the content provider.The protocol also allows for content providers to send informationrelevant to the transaction back to the intermediary server. Forexample, when the user stops, pauses, tunes away, clicks a link, orotherwise interacts with the content, then the content provider canprovide information about this event to the intermediary server.

FIG. 1 is a block diagram illustrating an example system 100 forproviding content. Those skilled in the art will appreciate that thepresent methods may be used in systems that employ both digital andanalog equipment. One skilled in the art will appreciate that providedherein is a functional description and that the respective functions canbe performed by software, hardware, or a combination of software andhardware. In an exemplary embodiment, the methods and systems disclosedcan be located within one or more social media device, content device,user device, and intermediary server described herein.

In one aspect, the system 100 can comprise a social media device (e.g.,and/or social media network) 102. The social media device 102 can beconfigured to provide content, such as social media information to aplurality of users. Social media information can comprise informationshared between and indicative of user interactions with a social medianetwork. For example, social media information can comprise messages,posts, pictures, video, text, relationship data, a plurality ofinteractions between users, and/or the like. For example, the socialmedia device 102 can comprise an account unit 104 configured to manageaccounts for the plurality of users. For example, the account unit 104can comprise a database comprising user account information, such aslogin credentials, user history, user preferences, user identifiers, andthe like. For example, each user can be associated with a correspondingunique user identifier. Furthermore, groups of users can be associatedwith group identifiers.

In one aspect, the social media device 102 can comprise a content unit106 configured to provide social media information and/or other content(e.g., other audio, video, text, and services provided to users) to oneor more users. For example, the social media information can comprisemessages, posts, pictures, video, text, relationship data, a pluralityof interactions between users, and/or the like. The social mediainformation can be displayed as one or more social media feeds. In oneaspect, the content unit 106 can be configured to provide user interfaceinformation to the one or more users. For example, the user interfaceinformation can comprise computer readable code representative of avariety of user interface elements, such as buttons, windows (e.g.,posts, status updates), text boxes (e.g., for displaying and enteringinformation), and the like. In one aspect, the user interfaceinformation can comprise markup language (e.g. hypertext markuplanguage), scripting language (e.g., javascript), stylesheet language(e.g., cascading style sheets), and the like. In one aspect, the contentunit 106 can provide content specific to a particular user (e.g., ormany users in other aspects). For example, the content unit 106 canselect social media information and/or user interface informationassociated with a particular user. The content unit 106 can provide theselected social media content and/or user interface information to arequesting user.

In one aspect, the content unit 106 can provide user interfaceinformation based on input received from a user. For example, the userinterface information can be configured to allow a user to associate apost, message, and/or the like with a content item (e.g., show, episode,movie, program). In response to the input received from the user, thecontent unit 106 can update the user interface information with aninterface element. As an illustration, the user can provide a uniformresource locator (URL) associated with one or more content items. Forexample, the URL can link to a resource, such as a web page configuredto facilitate access to one or more content items. The web page can be alanding page provided by the intermediary device 116. The landing pagecan provide information about the one or more content items. The landingpage can allow a user to access the one or more content items. Forexample, the landing page can be configured to allow users to login toone or more content providers. The landing page can provide a variety ofcontent options to a user that are relevant to the content item. As afurther illustration, the one or more content items can be associatedbased on one or more common keywords (e.g., descriptive terms). Forexample, the content items can be grouped according to a genre, actor,actress, director, episodes of show, content channel, sports team,political stance, language, and/or the like.

In one aspect, content unit 106 can be configured to determine if a linkor point, such as a URL, links and/or points to a landing page hosted bythe intermediary device 116. For example, the content unit 106 canretrieve any type of content, such as the web page referenced by theURL. The content unit 106 can search the web page for informationindicating that the web page is a landing page for one or more contentitems. For example, a landing page can comprise landing pageidentifiers, such as metatags, indicating that the web page is a landingpage for a content item. In one aspect, the landing page identifiers canindicate the title of the content item as well as other informationabout the content item. The content unit 106 can be configured toretrieve the title and other information about the content item. Thecontent unit 106 can send updated user information to a user, such as aninterface element configured to link to the landing page. The interfaceelement can provide the title, images, video, and other informationabout the content item.

In another aspect, the content unit 106 can select user interfaceinformation based on social media information. For example, the contentunit 106 can apply natural language processing to social mediainformation. The content unit 106 can associate one or more contentitems with the social media information based on the natural languageprocessing. For example, the content unit 106 can determine if socialmedia information comments on, describes, makes reference to, orotherwise relates to a content item based on one or more words processedby the natural language processor. As a further example, the socialmedia information can comprise a symbol, such as a hashtag “#,” an at“@” sign, and/or the like, followed by a keyword, such as a title of acontent item or other identifier (e.g., social media handle). The socialmedia information can comprise one or more keywords (e.g., descriptiveterms) relevant to one or more content items, such as a title, programname, actor name, actress name, director, genre, channel indicator,social media handle identifier of a user or entity having a social mediaaccount), sports team, and/or the like. The content unit 106 can beconfigured to recognize the symbol and accompanying keyword as well asother words, characters, and the like related to, indicative of, orotherwise associated with one or more content items, a content landingpage, and/or the like. If the content unit 106 associates one or morecontent items with the social media information, the content unit 106can provide a suggestion to a user to add an interface element to thesocial media information. The interface element can comprise a link to alanding page configured to facilitate access to the content item and/orrelated content. As another example, the content unit 106 canautomatically select an interface element based on natural languageprocessing of the social media information. The content unit 106 canautomatically update the user interface information with the interfaceelement.

In one aspect, the interface element can comprise a button, link, text,image, video, and/or the like. The interface element can reference(e.g., link to) a landing page as described herein. The interfaceelement can comprise or reference text, images, video, and/or the likeprovided by the landing page. The interface element can reference anassociated content item, a group of associated content items, a landingpage associated with one or more content items, a keyword (e.g.,descriptive term, actor, actress, genre, director, sports team, and/orthe like), and/or the like. For example, the interface element cancomprise an invitation, notification, link to and/or the like to accessthe content item. In one aspect, the interface element can compriseand/or be associated with one or more identifiers. For example, theinterface element can comprise and/or be associated with at least oneuser agnostic identifier. A user agnostic identifier is an identifierthat does not identify any user. For example, a user agnostic identifiercan comprise an identifier of content, such as a content item, and/or agroup of related content. A user agnostic identifier can becomeassociated with a user without identifying the user. For example, if auser has a subscription or other rights allowing the user to access thecontent item from a particular content source or provider, then useragnostic identifier can be associated with the user (e.g., by thecontent provider), but such association does not make the user agnosticidentifier an identifier of a user.

As an illustration, the user agnostic identifier can comprise one ormore names, titles, numbers, symbols, characters, a combination thereof,and/or the like. For example, the user agnostic identifier can compriseand/or be associated with general identifiers, internal identifiers,third party identifiers (e.g., Rovi® ID), user generated identifiers,and/or the like. For example, the user agnostic identifier can compriseand/or be associated with one or more symbols (e.g., hashtag) associatedwith a sequence of characters (e.g., content name, title, genre, actor,director, content source, social media identifier), and/or the like. Inone aspect, the user agnostic identifier can comprise more than oneidentifier, keyword, symbol, character sequence, and/or the like. Forexample, a first portion of the user agnostic identifier can comprise afirst keyword, identifier, character sequence, symbol and/or the like. Asecond portion of the user agnostic identifier can comprise a secondkeyword, identifier, character sequence, symbol, and/or the like.

In one aspect, the content unit 106 can be configured to associate theinterface element with the at least one user agnostic identifier byrequesting the user agnostic identifier from a local database or aremote device, such as the intermediary device 116, content device 122,and/or the like described herein. For example, the social media device102 and/or remote device can maintain a database, index, and/or the likeof associations between user agnostic identifiers and correspondingsymbols, keywords, and/or the like. The content unit 106 can query theindex, database, and/or the like based on input (e.g., keyword, symbol)received from the user. In one aspect, the user agnostic identifier cancomprise a uniform resource identifier (e.g., uniform resource locator)for a landing page, or other content location. As another example, theuser agnostic identifier can comprise the keyword, symbol, and/or otheruser input. For example, the content unit 106 can determine the useragnostic identifier by adding one or more numbers, sequences,identifiers, symbols, and/or the like or otherwise formatting thesymbols, keywords, and/or the like provided by the user.

As another example, the interface element can comprise and/or beassociated with at least one user specific identifier. A user specificidentifier is an identifier that identifies one or more users. Forexample, the user specific identifier can be an account identifier. Inone aspect, the interface element can be associated with a first userspecific identifier configured to identify a social media user whoposted or otherwise associated the interface element with his or hersocial media feed. In another aspect, the interface element can beassociated with a second user specific identifier. The second userspecific identifier can be configured to identify a user who interactedwith the interface element. For example, the interface element can beconfigured to provide the first user specific identifier and/or seconduser specific identifier to a remote device such as the intermediarydevice 116, social media device 102, or other device.

In one aspect, a user specific identifier can identify one or moreclasses of users, groups of users, and/or the like. For example, a userspecific identifier can identify a location, such as a regionallocation, physical address, and/or the like. A user specific identifiercan identify a class of service, such as an account tier, subscriptiontier, and/or the like. A user specific identifier can identify a usertransaction, purchase, and/or the like. As another example, a userspecific identifier can comprise a user name, account identifier, userpreference, and/or the like. A user specific identifier can comprise anetwork address identifying one or more user devices. For example, thenetwork address can comprise an internet protocol address, media accesscontrol address, and/or the like. As another example, a user specificidentifier can comprise a session identifier configured to identify asession between one or more users and a device (e.g., social mediadevice 102, intermediary device 116). As an illustration, a userspecific identifier can be determined from, provided in, and/orotherwise indicated in a cookie or other user data file.

In one aspect, the social media device 102 can be communicativelycoupled to one or more user devices 108 through a network 110. In oneaspect, the network 110 can comprise a packet switched network (e.g.,internet protocol based network), a non-packet switched network (e.g.,quadrature amplitude modulation based network), and/or the like. Thenetwork 110 can comprise network adapters, switches, routers, moderns,and the like connected through wireless links (e.g., radio frequency,satellite) and/or physical links (e.g., fiber optic cable, coaxialcable, Ethernet cable, or a combination thereof). In one aspect, thenetwork 110 can be configured to provide communication from telephone,cellular, modem, and/or other electronic devices to and throughout thesystem 100.

In one aspect, an example user device 108 can comprise a computingdevice (e.g., desktop computer, workstation), laptop, tablet device,mobile device (e.g., mobile phone), smart device (e.g., smart phone,smart watch, smart glasses, smart accessory), set top box, digitalstreaming device, television, and/or the like. A user device 108 canreceive content from a variety of devices. For example, the user device108 can be configured to receive content (e.g., social mediainformation, user interface information) from the content unit 106 ofthe social media device 102. As another example, the user device 108 canreceive content from other devices, such as the content devices andintermediary device described herein.

In one aspect, the user device 108 can comprise an interface unit 112configured to provide (e.g., render) a user interface for a user. Forexample, the interface unit 112 can be configured to render a variety ofcontent (e.g., content from the social media device 102) through one ormore software applications, such as content browsers, electronic programguides, video rendering engines, text overlay, applications and/or thelike. In one aspect, the user device 108 can comprise a network unit 114configured to receive and transmit content across the network 110. Forexample, the network unit 114 can comprise a tuner configured to tune toa variety of content channels (e.g., spectrum allocations). As a furtherexample, the tuner can be configured to select content from a contentstream delivery based on modulation techniques such as, quadratureamplitude modulation (QAM), quadrature phase-shift keying (QPSK), and/orthe like. As another example, the network unit 114 can be configured torequest and receive content streams based packet switching protocols,such as internet protocol.

In one aspect, the system 100 can comprise an intermediary device 116configured to provide access to content. For example, the intermediarydevice 116 can be configured to provide a user access to contentrelevant to an interface element, such as an interface element providedwith the user interface information by the social media device 102. Asan illustration, an interface element can be added to asocial mediaelement (e.g., post, message). The interface element can be associatedwith a particular content item (e.g., show, program, movie, episode). Ifa user interacts with the interface element, then the interface elementcan provide a request to the intermediary device for content relevant tothe content item.

In one aspect, the intermediary device 116 can comprise a landing unit115. The landing unit 115 can be configured to provide landing pages fora variety of content. The landing page can be provided as a web page,user interface page or context, document, window, and/or the like. Forexample, the landing unit 115 can comprise a landing page for at leastone (e.g., each) content item (e.g., show, episode, movie, program). Thelanding page can be configured to display information about a contentitem, such as title, show times, episodes of the content item, andcontent providers that provide access to the content item. In oneaspect, a landing page can comprise metatags or other identifiersconfigured to allow other devices, such as the social media device 102to identify the landing page and retrieve information about the contentitem. For example, the landing page can comprise the user agnosticidentifier (e.g., in a metatag).

As an illustration, the social media device 102 can receive a resourcelocator (e.g., uniform resource locator) identifying a landing page froma user. The social media device 102 can retrieve and process the landingpage. For example, the social media device 102 can identify a useragnostic identifier or other information in a field, metatag, and/orelsewhere on the landing page. The social media device 102 can determineto provide an interface element (e.g., by inserting the interfaceelement in a post, message, status, or the like) based on the useragnostic identifier and/or other information on the landing page. In oneaspect, the interface element can comprise and/or be associated withuser agnostic identifier or other information received from the landingpage.

In one aspect, the intermediary device 116 can comprise a content queryunit 118 configured to process requests for content. For example, thecontent query 118 can receive requests for content from a user based onan interaction with an interface element. The interface element cancomprise the interface element provided with the user interfaceinformation by the social media device 102. The interface element can beon any user interface page, web page, dynamic page, search results page,document, window, and/or the like. The interface element can reference(e.g., link to) the landing page. An interaction with the interfaceelement can cause a user to be redirected to the landing page. Thelanding page can comprise or otherwise communicate with the contentquery unit 118. For example, the landing page can automatically requestcontent from the content query unit 118 when the landing page isloading. As another example, the landing page can request content fromthe content query unit 118 in response to a request from a user forcontent on the landing page.

In one aspect, the intermediary device 116 can comprise anauthentication unit 120 configured to authenticate a user (e.g., userrequesting content). In another aspect, the authentication unit 120 canbe configured to receive user information, such as one or more userspecific identifiers (e.g., based on an interaction witl the interfaceelement). In one aspect, the authentication unit 120 can be configuredto authenticate a user based on the user information, such as the one ormore user specific identifiers. For example, the authentication unit 120can comprise an account database. The account database can comprise aplurality of associations, such as associations of user specificidentifiers with user accounts. The user accounts can be specific to oneor more content providers (e.g., service provider, and/or the like). Asanother example, the authentication unit 120 can be configured to sendthe one or more user specific identifiers to a device managed by acontent provider (e.g., content device 122).

In another aspect, the authentication unit 120 can be configured toprovide a user login for a user to enter user information, such as usercredentials (e.g., account identifier, password). For example, theauthentication unit 120 can provide an interface to a user to login to aparticular content provider. As an example, the authentication unit 120can provide the user login on the landing page. As an illustration, auser can be provided with a list (e.g., on the landing page) of one ormore content providers. The user can select a content provider from thelist. The authentication unit 120 can provide (e.g., on the landingpage) a user login for the content provider in response to theselection. In one aspect, the cookie, user data file, and/or the likecan indicate that a user is already authenticated with the contentdevice 122, intermediary device 116, and/or the like.

In one aspect, the intermediary device 116 can be configured to receiveuser information, such as the user specific identifiers, or otheraccount information or credential from a remote device, such as thesocial media device 102 and/or content device 122. For example, theintermediary device 116 can receive a cookie, a user data file, and/orthe like. The authentication unit 120 can be configured to authenticate,verify, and/or otherwise process the cookie and/or user data file.Additionally, the authentication unit 120 can be configured to providethe user information from the remote device to the content device 122.

In one aspect, the content query unit 118 can be configured to determine(e.g., select) content based on a variety of information such as userinformation, identifiers, timing information, ranking, availability,and/or the like. For example, the content query unit 118 can beconfigured to determine content based on the user agnostic identifier.The content query unit 118 can be configured to receive a user agnosticidentifier. For example, the user agnostic identifier can be received ina request for content from a user and/or a user interaction with theinterface element provided by the social media device 102. The useragnostic identifier can be associated with and/or indicative of one ormore content items. For example, the user agnostic identifier (e.g., orcopy thereof) can be stored in a database (e.g., local or remotelylocated) configured to correlate the user agnostic identifier with oneor more content items.

As another example, the content query unit 118 can be configured todetermine content based on user information, such as login credentials(e.g., from the authentication unit 120), one or more user specificidentifiers received from an interface element, and/or other user data.For example, the content query unit 118 can request information relevantto content from a content device 122 managed by a content provider(e.g., content provider selected by a user), The request for informationrelevant to content can comprise a request for at least one reference tocontent. For example, the request can comprise a request for a list ofreferences to content. A reference to content can comprise a locationwhere the content can be accessed. The location can be specific to acontent provider. For example, the location can be a location within adistribution network and/or access network of a specific contentprovider. In one aspect, the reference to content can comprise computerexecutable code and/or link(s) configured to open the content in anapplication (e.g., mobile application, web application) and/or device.As an illustration, the reference to content can comprise a link to opena separate application (e.g., mobile app specific to the contentprovider). As another illustration, the reference to content cancomprise a link configured to control operation of a remote device. Forexample, the link can cause a set top box, television, tablet or otheruser device to tune to or otherwise access content from the remotedevice.

In one aspect, the intermediary device 116 can comprise a ranking unit124 configured to rank, filter, prioritize, and/or otherwise process thereferences to content determined by the content query unit 118. Theranking unit 124 can rank, filter, prioritize, and/or otherwise processthe references to content based on how a user accessing the content willaffect a content viewership rating. A content viewership rating cancomprise for example, Nielsen ratings or other audience measurementsystem. As an example, a viewership rating can comprise a number ofusers accessing content within a time period. The time period can beginat the initial release and/or broadcast of content. The time period canexpire after a predetermined time such as, 1 day, 2 days, 5 days, 8days, 30 days, and the like. As an illustration, the intermediary device116 can receive a list of more than one reference to content. Theranking unit 124 can rank, filter, prioritize, and/or otherwise processthe references to content on the list according to how the useraccessing the referenced content will affect a viewership rating. As afurther illustration, an example viewership rating can comprise thenumber of users accessing a first content item with a first time period.A first reference to content can be a link to access the first contentitem before the end of the first time period. A second reference tocontent can comprise a link to access the first content item after thefirst time period. The ranking unit 124 can rank the first reference tocontent before the second reference to content.

In one aspect, the ranking unit 124 can filter certain references tocontent. For example, the ranking unit 124 can remove references tocontent from a list of references to content based on the ranking of thereference. As a further example, the ranking unit 124 can remove lowerranking references (e.g., references below a threshold ranking) from thelist of references.

In one aspect, the ranking unit 124 can be configured to rank, filter,prioritize, and/or otherwise process the references to content based ontime information. For example, time information can comprise a currenttime, one or more times the content was previously provided (e.g.,broadcast, multicast, unicast) and/or accessed, one or more times thereferenced content is scheduled to be provided (e.g., or accessed,recorded, processed), and/or the like.

In one aspect, the ranking unit 124 can be configured to rank, filter,prioritize, and/or otherwise process the references to content based oncontent information. For example, content information can comprise bitrate, content quality (e.g., standard definition, high definition, 4Khigh definition, three dimensional surround sound), content language,content metadata (e.g., actors, genre, relationship to other content),content source, content price, and/or the like.

In one aspect, the ranking unit 124 can be configured to rank, filter,prioritize, and/or otherwise process the references to content based onuser information. For example, user information can comprise viewinghistory, demographics, social media (e.g., affinity, favorites, likes,social media history, relationship information, social media history ofcontacts or friends), account information (e.g., subscription tier),and/or the like. In one aspect, the user information can be userinformation for more than one user. For example, multiple users canaccess content from the same account, device, household, building,office, and/or the like.

In one aspect, the ranking unit 124 can be configured to prioritize,weigh, and/or resolve conflicts between one or more rankings generatedby the ranking unit 124, For example, the ranking unit 124 canprioritize, weigh, and/or resolve conflicts a ranking based on the userinformation, time information, content information, viewership ratinginformation, and/or the like.

In one aspect, the intermediary device 116 can comprise an access unit126 configured to provide access to content. For example, the accessunit 126 can provide one or more access elements configured to allowaccess to content. An access element can comprise a link to accesscontent. For example, the access element can comprise a list of contentoptions. An access element can comprise a content delivery elementconfigured to deliver, render, and/or otherwise provide the referencedcontent to a user. As an example, the access unit 126 can provide one ormore options for accessing content. The access unit 126 can beconfigured to provide the one or more references to content as a list ofone or more content options. For example, the access unit 126 canprovide the references to content as a plurality of links to access oneor more content items from one or more devices. In one aspect, theaccess unit 126 can provide options to record content, remind a user offuture availability of content, and/or the like. In one aspect, theaccess unit 126 can be configured to provide an option to favorite orlike content, download content, purchase content access to content(e.g., cinema tickets, streaming rights, download rights, DVD rights),reserve content, and/or the like.

In one aspect, the access unit 126 can provide options to access contentfrom one or more devices, such as a set top box, digital streamingdevice, television, computing station (e.g., desktop computer,workstation), mobile device (e.g., mobile phone, smart device (e.g.,smart watch, smart apparel, smart glasses, activity tracker),transportation device (e.g., dashboard display, onboard display), and/orthe like. In one aspect, the access unit 126 can provide options toaccess content through one or more applications on the one or moredevices (e.g., local or remote devices), For example, an application cancomprise a web browser, a service provider (e.g., internet provider,cable provider) application, a content publisher (e.g., content channel)application, mobile application, customized content channel, and/or thelike.

As an illustration, the access unit 126 can provide a first option toaccess a first content item from a first device (e.g., the devicereceiving the one of more content options). The access unit 126 canprovide a second option to access the first content item from a seconddevice (e.g., set top box). The access unit 126 can provide a thirdoption to access the first content item from a third device (e.g.,mobile device). The access unit 126 can provide additional options toaccess different content items from different devices, from differentapplications, in different formats, under different accounts, fordifferent prices, at different times, and/or the like.

In one aspect, the intermediary device 116 can comprise a tracking unit128 configured to track user behavior. For example, user behavior can betracked based on at least one of a user specific identifier, a useragnostic identifier, an access element, a notification, and/or the like.As an illustration, the tracking unit 128 can receive notifications ofuser behavior from a remote device, such as a device managed by acontent provider (e.g., content device 122). In one aspect, a userspecific identifier and/or a user agnostic identifier can be associatedwith a marketing campaign. The tracking unit 128 can be configured toprovide information related to the marketing campaign. For example, thetracking unit 129 can be configured to provide statistics, such as the anumber of users accessing the content, the number of users accessing thecontent based on an interaction with an interface element from a socialmedia device, a time related metric (e.g., average viewing time),information about user interactions with the content, and/or the like.

In one aspect, the system 100 can comprise one or more content devices122 configured to provide content to users (e.g., subscribers of contentservices) or otherwise manage content and/or users. The content devices122 can be managed by one or more content providers (e.g., serviceproviders). For example, a content device 122 can be configured toprovide content through a packet switched network and/or non-packetswitched network (e.g., quadrature amplitude modulation based network).A content device 122 can comprise a content server, account information,user behavior statistics, and/or the like. As an example, a contentdevice 122 can comprise a converged access device, such as a convergedcable access platform (CCAP).

In one aspect, a content device 122 can comprise a request unit 130configured to process requests. For example, the request unit 130 can beconfigured to process a request (e.g., for content) received from a userdevice 108 (e.g., received by the content device 122 and/or received bythe intermediary device 116). The request can be provided in response toa user interacting with (e.g., clicking) a content option and/orreference to content provided to the user by the intermediary device116. As another example, the request can be received from a userapplication (e.g., mobile application, set top box application, contentbrowser). In response to the request, the request unit 130 can providethe requested content to the requesting device.

In another aspect, the request unit 130 can be configured to processrequests for information relevant to content. In one aspect, therequests for information relevant to content can be processed based onone or more identifiers, such as the user agnostic identifier and one ormore user specific identifiers. For example, the user agnosticidentifier can identify and/or be associated with content at the contentdevice 122 and/or other content of the content provider managing thecontent device 122, The request unit 130 can be configured to identifyone or more content items relevant to the content. In one aspect, therequest unit 130 can be configured provide (e.g., in response to arequest for information) references to content, such as references tocontent items. As an illustration, content can be identified as relevantto and/or related to the user agnostic identifier.

As an illustration, the user agnostic identifier can comprise one ormore, titles, numbers, symbols, characters, a combination thereof,and/or the like. The request unit 130 can be configured to process(e.g., parse) the user agnostic identifier to identify at least aportion of the user agnostic identifier indicative of content. Forexample, the at least a portion of the user agnostic identifier can beprocessed by a natural language processor and/or compared to similaridentifiers managed by the content device 122. As another example, theat least a portion of the user agnostic identifier can comprise a uniqueidentifier. The request unit 130 can be configured to identify relevantcontent by searching (e.g., an index, a database) for content (e.g.,content items) associated with the unique identifier. For example, theuser agnostic identifier can comprise and/or be associated with internalidentifiers, third party identifiers (e.g., Rovi ID, TMS ID), usergenerated identifiers, and/or the like. For example, the user agnosticidentifier can comprise and/or be associated with one or more symbols(e.g., hashtag) associated with a sequence of characters (e.g., contentname, title, genre, actor, director, content source, social mediaidentifier), and/or the like.

In one aspect, the request unit 130 can be configured to identify one ormore general identifiers based on the user agnostic identifier. Forexample, the request unit 130 can access a database or other logicaldata structure configured to define a plurality of relationships (e.g.,hierarchical relationships, machine learned relationships) betweengeneral identifiers. The request unit 130 can search the database orother logical data structure for general identifiers associated with orotherwise relevant to the user agnostic identifier. As an illustration,the user agnostic identifier can comprise and/or be associated with ageneral identifier of a recurring program, such as a show, series,newscast, sportscasts. The user agnostic identifier can comprise and/orbe associated with a general identifier of an episode of a recurringprogram. The user agnostic identifier can comprise and/or be associatedwith a general identifier of an actor, actress, director, producer,character, genre, sports team, company, organization, location, subjectmatter, and/or the like. The user agnostic identifier can compriseand/or be associated with a general identifier of a particular contentprovider, such as content channel, content network, content publisher,and/or the like. For example, the database and/or other logical datastructure can comprise a plurality of relationships associating generalidentifiers with one or more other general identifiers. Additionally,the database and/or logical data structure can comprise a plurality ofrelationships associating general identifiers with user information,user agnostic identifiers, user specific identifiers, and/or the like.

In one aspect, the request unit 130 can be configured to identify one ormore content items based on user information associated with therequest. The request unit 130 can determine whether a user associatedwith the request is allowed to access the identified content. Forexample, the request unit 130 can identify an associated user based onthe one or more user specific identifiers, user credentials (e.g., froma login), and/or other user information. In one aspect, the identifieduser can be associated with access privileges (e.g., subscriptions) andother rights that can allow or prevent the identified user fromaccessing the identified content. The request unit 130 can identify thecontent that the user has rights to access. For example, the requestunit 130 can be configured to identify content recordings, contentpurchases, downloaded content, accessed content, and/or the likeassociated with the user information. For example, the content can belocated in a user device (e.g., user device 108) or remotely stored by adevice (e.g., content device 122) on the network 110. The request unit130 can be configured to provide references to the identified content tothe intermediary device 116. For example, the request unit 130 canprovide the identified content as one or more (e.g. a list of)references to content. The references to content can be indicative of alocation or procedure for accessing the identified content.

In one aspect, the request unit 130 can be configured to provide theselected content based on timing information associated with therequest. For example, the request unit 130 can determine the time therequest was received, the time the user interacted with the interfaceelement, and/or other timing information. In one aspect, the timinginformation can define a time range for when the content is available.If the content is available during the time range, then the request unit130 can select the content. As an illustration, the request can be arequest for content available at a current time. If the content isavailable at the current time, then the request unit 130 can identifythe content as content currently available for viewing. For example, therequest unit 130 can provide a reference to access a live content streamcurrently providing the content. In one aspect, the timing informationcan be based on a time zone of a user, a time zone of content provider,and/or the like.

As a further illustration, the request unit 130 can be configured toidentify a content item (e.g., an episode, movie) and/or a group ofcontent items (e.g., episodes of a recurring program, content items ofgenre or featuring a particular actor, actress, sports team, or thelike) specified by the user agnostic identifier. In some scenarios, theuser agnostic identifier may not specify a specific content item orgroup of content items. In other scenarios, the user agnostic identifiermay specify content that is not available. The request unit 130 canidentify similar relevant content as described herein and providereferences to the identified content in response to a request.

In another aspect, the content device 122 can comprise a notificationunit 132 configured to provide notifications of user behavior to adevice, such as the intermediary device 116. For example, thenotification unit 132 can be configured to provide notifications of avariety of user behaviors, such as user interactions with content. Thecontent can be content accessed by the user based on a reference tocontent and/or content option provided to the user by the intermediarydevice 116. A user interaction can comprise an interaction with aplayback control associated with the content. For example, anotification can be provided when a user plays, stops, pauses,fast-forwards, rewinds, or otherwise interacts with content. Anotification can be provided by the notification unit 132 when a userexits an application and/or closes window configured to render thecontent to the user. A notification can be provided by the notificationunit 132 when a user tunes a user device away from content, interactswith an advertisement associated with the content, posts a reference tothe content on a social media device 102, and/or the like.

It should be noted that one or more features of the social media device102, user device 108, content device 122, and/or intermediary device 116can be implemented as one or more local or remote devices. For example,the content unit 106 and/or account unit 104 can be implemented by oneor more local or remote devices. The notification unit 132 and/orrequest unit 130 can be implemented by one or more local or remotedevices. The content query unit 118, authentication unit 120, rankingunit 124, access unit 126, landing unit 115, and/or tracking unit 128can be implemented by one or more local or remote devices.

FIG. 2 is a block diagram illustrating an example user interface 200.For example, the user interface 200 can comprise a social media page202. The social media page 202 can display social media as messages,posts, status updates, favoriting, bookmarking, approving, userinteractions, and/or the like. The social media can comprise videos,images, audio, text, and/or the like. For example, the social media page202 can comprise an information element 204. The information element candisplay background information about a social media user (e.g.,individual, organization, group, company, provider). Backgroundinformation can comprise history, interests, goals, socialrelationships, and/or the like.

In one aspect, the social media page 202 can comprise social mediaelements 206. For example, a social media element can comprise a statusupdate, wall post, social message, link, image, video, text, and/or thelike. The social media page 202 can display new social media elements206 as social media users interact with an account, page, and/or othermedia.

In one aspect, the social media page 202 can comprise a search element208 configured to provide search information. For example, the searchelement 208 can receive a search requests from a user. The searchelement 208 can process the request (e.g., send to a server requestingsearch results), The search element 208 can display search results basedon the search request.

In one aspect, the social media page 202 can comprise one or moreinterface elements 212. For example, the social media page 202 can beconfigured to display the interface elements 212 based on analysis ofthe social media element 206, information element 204, and/or searchelement. For example, the social media page can be configured to performtextual analysis such as natural language processing to identify one ormore identifiers, keywords, and/or the like as described herein. Thesocial media page can identify a user agnostic identifier associatedwith the keyword, identifier and/or other content detected on the socialmedia page. The social media page can associate (e.g., automatically, byuser request, and/or by selection of a suggestion to a user) a useragnostic identifier with an interface element. The interface element canprovide access to content associated with the user agnostic identifier.For example, the user agnostic identifier can be associated with alanding page or other interface for a content provider. As a furtherexample, the interface element can comprise a button inviting a user toclick on the button to view content associated the social media element,search result, and/or information element.

FIG. 3 is a block diagram illustrating an example content user interface300 for an intermediary device. In one aspect, the user interface 300can comprise a landing page 302 configured to provide content optionsassociated with a user agnostic identifier. For example, the landingpage 302 can comprise an information element 304 configured to providegeneral information about content associated with the user agnosticidentifier. For example, the user agnostic identifier can identify atelevision show, program, movie, and/or the like. The informationelement 304 can be configured display information about the televisionshow, program, movie, and/or the like. For example, the informationelement 304 can describe the plot, actors, actresses, episodeinformation, viewing history, and/or the like.

In one aspect, the landing page 302 can comprise a user element 306. Theuser element can comprise and/or be associated with user information,such as user name, user history, social media information (e.g.,messages, contacts, posts). For example, the user information can beassociated with the user agnostic identifier. In one aspect, the userelement can comprise a login element 308 configured to allow a user tologin to an account. For example, the login element 308 can allow a userto login to an account of a content provider. As a further example, theuser element 306 can provide one or more options for logging in to oneor more content providers associated with the user agnostic identifier.For example, the content providers can comprise content indicated byand/or related to the user agnostic identifier. As another example, thelogin element 308 can allow the user to login to an account provided bythe intermediary device hosting the landing page 302.

In one aspect, the landing page 302 can comprise an access element 310configured to provide to access content at one or more contentproviders. For example, the access element can provide one or morecontent options 312. A content option 312 can be an option to viewcontent, access content, bookmark content, favorite content, sharecontent, and/or the like. In one aspect, the content options 312 can bespecific to a content provider, such as a content provider that the userhas logged into through the login element 308, or otherwise. Forexample, the landing page 302 can be configured to access user trackingdata, such as a cookie, indicating login information of a user. Asanother example, the landing page 302 can be configured to receive userinformation, such as one or more user specific identifiers, from aninterface element (e.g., interface element 212 of FIG. 2) from a socialmedia page, search results, profile page, and/or the like. The userspecific identifiers can comprise a first user identifier indicative ofa user posting and/or inserting the interface element on a page. Theuser specific identifiers can comprise a second user identifierindicative of a user interacting with (e.g., clicking on) the interfaceelement.

In one aspect, a content option 312 can comprise a resource locatorconfigured to identifier a location of content within a contentdistribution and/or access network of a content provider. A contentoption 312 can comprise a script configured to call an applicationprogramming interface (API) of a content provider. For example, acontent option can comprise a call to control and/or access a remotestorage device, set top box, television, and/or the like associated witha user and/or content provider. As an illustration, a content option 312can comprise an option to tune a tuner of a set top box to a specificcontent channel provided by a content provider. A content option 312 cancomprise an option to record content at set top box and/or digitalstorage device (e.g., remote or local, associated with user and/orcontent provider) to a specific content channel. A content option 312can be an option to schedule a future reminder to access content (e.g.,when a future episode airs).

FIG. 4 is a flowchart illustrating an example method 400 forimplementing one or more features of the disclosure. At step 402, amessage can be received. The message can be received on a social mediaserver. For example, the message can comprise a social media post,status, message, and/or the like. At step 404, textual content of themessage can be determined. The textual content of the message can beassociated with media content. The media content can comprise one ormore of audio and video. For example, the media content can comprise amovie, television show, program, episode, video on demand, and/or thelike. For example, the textual content can comprise a description of thecontent, such as title, actor, actress, genre, social media handle, nameof a show, and/or the like.

At step 406, a user agnostic identifier associated with the textualcontent can be identified. The user agnostic identifier can comprise anidentifier configured to identify one or more items of the mediacontent. For example, the user agnostic identifier can identify a firstitem of the media content hosted by a first content provider and asecond item of the media content hosted by a second content provider. Inone aspect, identifying a user agnostic identifier associated with thetextual content can comprise determining one or more keyword matchesbetween the textual content and a database (e.g., local or remote) ofkeywords associated with a plurality of user agnostic identifiers. Theuser specific identifier can be configured to identify a useroriginating the message.

At step 408, one or more of the plurality of user agnostic identifierscan be suggested based on the one or more keyword matches. For example,a search of an index and/or database can be performed based on thekeywords. The index and/or database can associate the keywords with useragnostic identifiers. At step 410, an interface element associated withthe user agnostic identifier can be inserted into the message. Theinterface element can comprise the user interface identifier. Forexample, the interface element can comprise a user-selectable button.The button can be configured to provide the user agnostic identifierbased on user interaction with the button. At step 412, a user specificidentifier can be associated with the message. For example, the userspecific identifier can identify a user posting a message and/or a userinteracting with the interface element.

FIG. 5 is a flowchart illustrating an example method 500 forimplementing one or more features of the disclosure. At step 502, userinput for a message can be received. The user input can comprise textualcontent associated with media content. The user input can comprisesocial media information, such as a post, status update, message, and/orthe like. The media content can comprise one or more of audio and video,such as a program, show, episode, movie, song, a collection thereof,and/or the like.

At step 504, a request to insert into the message an nterface elementassociated with a user agnostic identifier can be received. The useragnostic identifier can comprise an identifier configured to identify afirst item of the media content hosted by a first content provider and asecond item of the media content hosted by a second content. The useragnostic identifier can identify group of content associated with ashow, actor, genre, directory, channel, and/or other keyword (e.g.,descriptive term). In one aspect, the interface element can comprise auser-selectable button.

At step 506, the user input, the interface element, and the useragnostic identifier can be packaged into the message. For example, themessage can display the user input with the interface element. The useragnostic identifier can be a field or other attribute of the interfaceelement. In one aspect, a user specific identifier is packaged into themessage with the user input, the interface element, and the useragnostic identifier. For example, the user specific identifier and/orother user information can be stored in field and/or attribute (e.g.,which may or may not be displayed to a user) of the interface element.The user specific identifier can be configured to identify a useroriginating the message. At step 508, the message can be transmitted.

FIG. 6 is a flowchart illustrating an example method 600 forimplementing one or more features of the disclosure. At step 602, userinput can be received. In one aspect, the user input can comprisetextual content associated with media content. The media content cancomprise one or more of data, audio, and video. The user input cancomprise social media information, such as a post, status update,message, and/or the like. The media content can comprise one or more ofaudio and video, such as a program, show, episode, movie, song, acollection thereof, and/or the like.

At step 604, one or more user agnostic identifiers can be suggestedbased on the user input. The one or more user agnostic identifiers each(or at least one of can comprise an identifier configured to identifyone or more items of the media content. In one aspect, suggesting one ormore user agnostic identifiers based on the user input can comprisedetermining one or more keyword matches between the user input and adatabase (e.g., local or remote) of keywords associated wi a pluralityof user agnostic identifiers.

At step 606, a selection of the one or more user agnostic identifierscan be received. For example, a user can select the one or more useragnostic identifiers and/or a representation indicative of the one ormore user agnostic identifiers. As another example, the one or more useragnostic identifiers can be selected automatically based on a textualanalysis, such as natural language processing. At step 608, the userinput and the selected one or more user agnostic identifiers can bepackaged into a message. In one aspect, packaging the user input, andthe selected one or more user agnostic identifiers into a message canfurther comprise packaging an interface element into the message. Inanother aspect, a user specific identifier can be packaged into themessage with the user input and the selected one or more user agnosticidentifiers. The user specific identifier can be configured to identifya user originating the message. In one aspect, packaging can comprisecombining as one display element (e.g., window, box), insertinginformation (e.g., the user agnostic identifier, user specificidentifier) into a field, attribute, and/or other part of an displayelement and/or the interface element, At step 610, the message can betransmitted. For example, the message can be transmitted to one or moreusers accessing a social media server.

FIG. 7 is a flowchart illustrating an example method 700 forimplementing one or more features of the disclosure. At step 702, asearch query can be received/In one aspect, the search query can bereceived from a social media page other user interface. At step 704,search results can be determined based on the search query. For example,the search query can be matched to an index, database, or other content.At step 706, a user agnostic identifier related to media content can bedetermined based on at least one of the search query and the searchresults. In one aspect, determining a user agnostic identifier relatedto media content based on at least one of the search query and thesearch results can comprise analyzing textual content in at least one ofthe search query and the search results. For example, natural languageprocessing can be performed on at least one of the search results andsearch query. Keywords (e.g., descriptive terms) can be identified. Thekeywords can be compared to a database, index, and/or the likeassociating keywords with user agnostic identifiers.

At step 708, the search results can be provided with an interfaceelement associated with the user agnostic identifier. The interfaceelement can be configured to provide access to a resource configured toprovide options for accessing one or more items of the media content.The interface element can comprise a user-selectable button. In oneaspect, the interface element can be configured to provide the useragnostic identifier and user information to a content provider inresponse to an interaction with the interface element by a user. Theuser information can comprise a user specific identifier associated withthe user. For example, the interface element can be configured toassociate the user specific identifier with the user agnostic identifierin response to the interaction. In one aspect, the options for accessingone or more items of media content can comprise an option to at leastone of access an item of media content relevant to a user based on atime of an interaction with the interface element.

FIG. 8 is a flowchart illustrating an example method 800 forimplementing one or more features of the disclosure. At step 802, arequest for search results can be received. For example, the request forsearch results can be received from a user on a social media page orother user interface. At step 804, a collection of content can bedetermined based on the request for search results. For example, thecollection of content can comprise web pages, audio, video, text, and/orthe like matching the request for search results.

At step 806, a user agnostic identifier can be determined based on atleast one of the request and the collection of content. In one aspect,determining a user agnostic identifier based on at least one of therequest and the collection of content can comprise analyzing textualcontent in at least one of the search query and the collection ofcontent. For example, natural language processing can be performed toidentify one or more keywords (e.g., descriptive terms). A database,index, and/or the like can be queried to obtain user agnosticidentifiers matching the keywords. In another aspect, the user agnosticidentifier can comprise one or more of the identified one or morekeywords.

At step 808, the collection of content can be provided based on therequest. In one aspect, the collection of content can be provided withan interface element configured to provide the user agnostic identifierbased on a user interaction with the interface element. The interfaceelement can comprise a user-selectable button. The interface element canbe configured to provide user information with the user agnosticidentifier in response to the user interaction with the interfaceelement by a user. The user information can comprise a user specificidentifier associated with the user. The interface element can beconfigured to associate the user specific identifier with the useragnostic identifier in response to the user interaction. The interfaceelement can be configured to provide the user agnostic identifier to aresource that offers options, based on the user agnostic identifier, foraccessing one or more items of media based on relevancy of the items ofthe media to a user context. In one aspect, the interface element cancomprise one or more fields and/or attributes comprising the userinformation, user agnostic identifier, keywords, and/or the like.

FIG. 9 is a flowchart illustrating an example method 900 forimplementing one or more features of the disclosure. At step 902, searchresults can be received based on a search request. For example, thesearch query can be received from a social media page or other userinterface. At step 904, a user agnostic identifier can be determinedbased on at least one of the search results and the search request. Theuser agnostic identifier can be configured to identify content and/or acollection of content. In one aspect, determining the user agnosticidentifier based on at least one of the search results and the searchrequest can comprise analyzing textual content in at least one of thesearch query and the search results. For example, natural languageprocessing can be performed to identify one or more keywords (e.g.,descriptive terms). A database, index, and/or the like can be queried toobtain a user agnostic identifier matching the keywords. In anotheraspect, the user agnostic identifier can comprise one or more of theidentified one or more keywords.

At step 906, an interface element associated with the user agnosticidentifier can be provided. The interface element can provide the useragnostic identifier to a resource configured to identify content itemsbased on user context of a user from the collection of content. Theinterface element can comprise a user-selectable button. The interfaceelement can be configured to provide the user agnostic identifier anduser information to a content provider in response to an interactionwith the interface element by a user. In one aspect, the user contextcan comprise a time associated with an interaction with the interfaceelement by the user. In another aspect, the content items can be rankedbased on relevancy to the user. In one aspect, the interface element cancomprise one or more fields and/or attributes comprising the userinformation, user agnostic identifier, keywords, and/or the like.

FIG. 10 is a flowchart illustrating an example method 1000 forimplementing one or more features of the disclosure. At step 1002,asocial media profile can be analyzed. In one aspect, the analyzing thesocial media profile can comprise determining textual content of thesocial media profile. For example, analyzing the social media profilecan comprise performing natural language processing to the textualcontent. At step 1004, one or more user agnostic identifiers related toone or more collections of media content can be determined based on theanalysis of the social media profile. In one aspect, the one or moreuser agnostic identifiers can comprise an identifier configured toidentify one or more items of the media content. For example, naturallanguage processing can be performed to identify one or more keywords(e.g., descriptive terms). A database, index, and/or the like can bequeried to obtain a user agnostic identifier matching the keywords. Inanother aspect, the user agnostic identifier can comprise one or more ofthe identified one or more keywords.

At step 1006, an interface element can be displayed with the socialmedia profile. The interface element can be associated with the useragnostic identifier. The interface element can comprise auser-selectable button. The interface element can be associated with afirst user specific identifier indicative of a user associated with thesocial media profile. The interface element can be configured to provideaccess to one or more content options associated with the usage agnosticidentifier. In one aspect, the interface element can comprise one ormore fields and/or attributes comprising the user information, useragnostic identifier, keywords, and/or the like.

FIG. 11 is a flowchart illustrating an example method 1100 forimplementing one or more features of the disclosure. At step 1102, arequest for a resource can be received. For example, the resource cancomprise a social media profile, web site, user interface, a portionthereof, and/or the like. At step 1104, a user agnostic identifier canbe determined based on the request. In one aspect, determining a useragnostic identifier based on the request can comprise analyzing textualcontent of the request. The user agnostic identifier can be furtherdetermined based on the textual content of the resource. For example,natural language processing can be performed to identify one or morekeywords (e.g., descriptive terms). A database, index, and/or the likecan be queried to obtain a user agnostic identifier matching thekeywords. In another aspect, the user agnostic identifier can compriseone or more of the identified one or more keywords.

At step 1106, the resource can be provided with an interface elementassociated with the user agnostic identifier. The interface element cancomprise, for example, a user-selectable button, window, link, box,and/or the like. The interface element can be configured to provide theuser agnostic identifier and user information to a content provider inresponse to an interaction with the interface element by a user. Forexample, the interface element can comprise one or more fields and/orattributes comprising the user information, user agnostic identifier,keywords, and/or the like. The interface element can comprise and/or beassociated with computer readable code configured to transmit the userinformation, user agnostic identifier, and/or the like in response to aninteraction (e.g., click, hover) with the interface element. In oneaspect, providing the resource with the interface element can compriseinserting the interface element into the social media profile. Forexample, a website, social media profile, window, box, and/or the likecan be updated by adding the interface element.

FIG. 12 is a flowchart illustrating an example method 1200 forimplementing one or more features of the disclosure. At step 1202, ascript can be inserted into a web page. The script can be a scriptconfigured such that one or more content providers (e.g., web pagepublishers) can insert the script into one or more web pages. Forexample, the web page can comprise a social media profile, search page,web portal, message box, and/or the like. At step 1204, a request forthe web page can be received. For example, the request can be receivedfrom a user device operated by a user. The request can comprise arequest formatted according to hypertext transfer protocol, and/or thelike.

At step 1206, the web page can be provided with the script. The scriptcan be configured to add an interface element to the web page based ontextual content of the web page. For example, the script can beconfigured to perform (e.g., or request a remove device to perform)natural language processing to identify one or more keywords (e.g.,descriptive terms). A database, index, and/or the like can be queried bythe script (e.g., or the remote device) to obtain a user agnosticidentifier matching the keywords. In another aspect, the user agnosticidentifier can comprise one or more of the identified one or morekeywords.

The interface element can be associated with a user agnostic identifierassociated with a collection of content relevant to the textual contentof the web page. The collection can comprise one or more episodes of ashow, content grouped by keyword (e.g., genre, actor, actress, director,channel), and/or the like. The interface element can comprise auser-selectable button, window, link, box, and/or the like. Theinterface element can be configured to associate the user agnosticidentifier with user information related to a user interacting with theinterface element. The user information can comprise a user specificidentifier (e.g., account identifier, network address). In one aspect,the interface element can be configured to provide the user agnosticidentifier and user information to a content provider in response to aninteraction with the interface element by a user. For example, theinterface element can provide the user agnostic information and/or userinformation to an intermediary server configured to locate relevantcontent (e.g., content relevant to, and/or associated with the useragnostic identifier and/or user information) at one or more contentproviders. In another aspect, the script can be configured to detectuser information associated with a user accessing the web page. Forexample, the script can be configured to access network addressinformation, user information in a cookie, user information provided bythe user, account information tracked by the webpage and/or serverhosting the web page, and/or the like. The script can be configured tocustomize the interface element to a user based on the detected userinformation.

FIG. 13 is a flowchart illustrating an example method 1300 forimplementing one or more features of the disclosure. At step 1302, amessage comprising a user agnostic identifier can be received. Forexample, the message can comprise a post, status update, privatemessage, and/or the like provided to a device (e.g., social mediaserver). The message can be received from a first user. In one aspect,the message can comprise textual content associated with media content.The media content can comprise one or more of audio and video, such as amovie, episode of a show, a show, program, sportscast, audio stream,video stream, content grouped by a common keyword, and/or the like. Theuser agnostic identifier can comprise an identifier configured toidentify the media content. In one aspect, the message can comprise afirst user specific identifier. The first user specific identifier canbe configured to identify the first user originating the message.

At step 1304, the message and an interface element associated with theuser agnostic identifier can be provided. For example, the interfaceelement can comprise a user-selectable button, window, link, box, and/orthe like. For example, a content device receiving the message can insert(e.g., automatically or by user request) the interface element into themessage. At step 1306, an interaction with the interface element can bereceived. For example, the interaction can be received from the firstuser and/or a second user receiving the message. At step 1308, a requestcomprising the user agnostic identifier can be generated. In one aspect,the request can further comprise the first user specific identifierand/or a second user specific identifier. The second user specificidentifier can be configured to identify the second user receiving themessage. At step 1310, the request can be transmitted. The request canbe transmitted with time information indicative of a time theinteraction with the interface element was received. The request can betransmitted to an intermediary device configured to provide one or morecontent options for accessing one or more items of the media content atone or more devices from one or more content providers.

FIG. 14 is a flowchart illustrating an example method 1400 forimplementing one or more features of the disclosure. At step 1402, amessage comprising a first user specific identifier can be received. Inone aspect, the message can comprise textual content associated withmedia content. The media content can comprise one or more of audio andvideo. The first user specific identifier can be configured to identifya first user originating the message.

At step 1404, it can be determined if the message comprises a useragnostic identifier. In one aspect, the natural language processing canbe performed on the textual content to identify the user agnosticidentifier. In one aspect, the user agnostic identifier can beidentified based on a sequence, symbol, code, keyword, and/or the like.The user agnostic identifier can comprise an identifier configured toidentify the media content. For example, the user agnostic identifiercan comprise a keyword indicative of the content, such as title, actor,actress, director, series identifier, unique content identifier, genre,and/or the like. If the message comprises a user agnostic identifier,then the method 1400 can proceed to step 1406. If the message does notcomprise a user agnostic identifier, the method 1400 can return to step1402. At step 1406, the message and an interface element associated withthe user agnostic identifier can be provided. The interface element cancomprise a user-selectable button. In one aspect, the interface elementcan comprise one or more fields and/or attributes comprising userinformation, the user agnostic identifier, keywords, and/or the like.

At step 1408, an interaction with the interface element can be received.At step 1410, a request identifier can be generated based on userinformation, such as a first user specific identifier and a second userspecific identifier, and/or other information, such as the user agnosticidentifier. The request identifier can be generated based one or morefields and/or attributes associated with the interface element. In oneaspect, the request identifier can be generated at a remote device basedon a request for the request identifier. The second user specificidentifier can be configured to identify a second user receiving themessage. The request identifier can be transmitted with time informationindicative of a time the interaction with the interface element wasreceived. At step 1412, the request identifier can be transmitted. Therequest identifier can be transmitted to an intermediary deviceconfigured to provide one or more content options for accessing one ormore items of the media content at one or more devices from one or morecontent providers.

FIG. 15 is a flowchart illustrating an example method 1500 forimplementing one or more features of the disclosure. At step 1502, arequest for content consumption can be received. The request cancomprise a user agnostic identifier. The user agnostic identifier cancomprise a unique identifier, and/or a keyword configured to identify acollection of content (e.g., based on genre, actor, actress, director,channel, episodes of show, and/or the like). The request can be based ona message. For example, the message can be a message on a social mediapage, post, status update, text message, private message, and/or thelike. In one aspect, the request can comprise a first user specificidentifier configured to identify a first user originating the message.The first user specific identifier can comprise a name, accountidentifier, or other user identification information. The request cancomprise a second user specific identifier configured to identify asecond user receiving the message. The second user specific identifiercan comprise a name, account identifier, or other user identificationinformation.

At step 1504, user information associated with the request can bereceived. The user information can be determined based on the first userspecific identifier, second user specific identifier, and/or the like.In one aspect, determining user information can comprise receiving theuser information from a social media message, user tracking data, a userlogin, and/or the like. At step 1506, time information associated withthe request can be determined. In one aspect, time information cancomprise at least one of a time the request is received and a time therequest is initiated by a user. The time information can comprise acurrent time.

At step 1508, media content associated with the user agnostic identifiercan be determined based on the time information. For example, the useragnostic identifier can comprise an identifier (e.g., unique identifier,keyword) configured to identify the media content. In one aspect,determining media content associated with the user agnostic identifierbased on the time information can comprise determining media contentthat is available at the current time. In another aspect, determiningmedia content associated with the user agnostic identifier based on thetime information can comprise determining media content that isavailable during a time span indicated by the time information.

At step 1510, one or more access rights to the media content can bedetermined based on the user information. For example, the one or moreaccess rights can be determined based on a subscription tier, purchasehistory, preferences, blackout information, content licenserestrictions, and/or the like. At step 1512, access to the media contentcan be provided based on the one or more access rights. Providing accessto the media content can comprise providing a link to a source of thevideo content. In one aspect, providing access to the media content canbe customized based on the user information. For example, options toaccess the media content can be provided to a user if the user hasaccess rights to access the media content via these options. If the userdoes not have rights to access the content, the option can be topurchase rights to access the content from one or more contentproviders. At step 1514, a tracking database can be updated based on theuser information and the media content. The tracking database can beconfigured to provide statistical information regarding media contentconsumption. For example, an entry can be added to the databaseindicating that a user requested, accessed, or otherwise interacted withthe media content. The entry can comprise the user agnostic identifier,and user information, such as the first user specific identifier andsecond user specific identifier.

FIG. 16 is a flowchart illustrating an example method 1600 forimplementing one or more features of the disclosure. At step 1602, userinformation and a user agnostic identifier can be received based on auser interaction with an object. The object can comprise an interfaceelement (e.g., user-selectable button, window, box, link, image, videopreview) associated with the user agnostic identifier. The interfaceelement can be configured to associate the user information with theuser agnostic identifier in response to the user interaction. Forexample, the object can be provided on a social media feed, web page,application, and/or other user interface. In one aspect, receiving theuser information and the user agnostic identifier based on the userinteraction with the object can comprise receiving the user informationbased on a user login. The user login can be provided to a user based onthe user interaction.

At step 1604, a time indicative of the user interaction with the objectcan be determined. The time can be based on a time zone in which theuser causing the user interaction is located. At step 1606, content canbe determined based on the user information, the user agnosticidentifier, and the time indicative of the user interaction with theobject. Determining content based on the user information and the useragnostic identifier can comprise determining, from a specified contentprovider, content associated with the user agnostic identifier that isavailable to a user associated with the user information. As anotherexample, determining content based on the user information and the useragnostic identifier can comprise ranking content based on how a useraccessing the content will affect a content viewership rating andselecting highest ranking content from the ranked content. As anotherexample, determining content can comprise determining one or morecontent sources associated with the user information and selecting thecontent from the one or more content sources based on the user agnosticidentifier and the time indicative of the user interaction with theobject. The one or more content sources can comprise at least one of adigital video recording device, a content storage device, a contentprovider, and/or the like.

At step 1608, access call be provided to the content. In one aspect,providing access to the content can comprise providing an access elementconfigured to provide access to the content. The access element can beconfigured to at least one of schedule a reminder to view the content ata specified time, schedule a recording of the content, display thecontent in a mobile application, display the content in a webapplication, provide an invitation to install an application forproviding the content, and tune a device to the content. The accesselement can comprise a link, window (e.g., viewing window), button,application, box, and/or the like (e.g., configured to point or direct auser to a content provider or a source of the content. For example, theaccess element can comprise a list of resource locators, links, scriptsconfigured to launch an application or open a window, and/or the like.

FIG. 17 is a flowchart illustrating an example method 1700 forimplementing one or more features of the disclosure. At step 1702, auser agnostic identifier can be received. As an example, the useragnostic identifier can be received based on an interaction (e.g.,click, hover, press) with an interface element associated with the useragnostic identifier. As another example, the user information can bereceived based on the interaction with the interface element associatedwith the user agnostic identifier. The interface element can beconfigured to associate the user information with the user agnosticidentifier in response to the user interaction. The interface elementcan be provided on asocial media feed. For example, the interfaceelement can comprise one or more fields, attributes, and/or the likeconfigured to store information (e.g., user agnostic identifier, userspecific identifiers). The interface element can comprise and/or beassociated with a script (e.g., computer readable code) configured toassociate the stored information with the user information. For example,the user information and user agnostic identifier can be associated byincluding the user information and user agnostic identifier together ina request, message, notification, and/or the like initiated in responseto an interaction with the interface element.

At step 1704, a content provider associated with the user agnosticidentifier can be determined. In one aspect, determining the contentprovider associated with the user agnostic identifier can compriseproviding the user agnostic identifier to at least one content provider.At step 1706, access to a user login can be provided. The user login canbe configured to accept user information (e.g., password, name) from auser. At step 1708, user information can be received. For example, theuser information can be received based on user input to the user login.At step 1710, timing information associated with the user agnosticidentifier can be determined. The content can be selected based on thetiming information. The timing information can be based on a time zonein which a user associated with the user information is located. Thetiming information can comprise a current time, time of interaction,time of receiving a message, notification, and/or request associatedwith the notification.

At step 1712, an access element for content of the content provider canbe provided based on the user agnostic identifier and the userinformation. The access element can be configured to provide access tocontent that is associated with the user agnostic identifier. Forexample, the content can be available to a user based on access rightsassociated with the user information. In one aspect, the access elementcan be configured to at least one of schedule a reminder to view thecontent at a specified time, schedule a recording of the content,display the content in a mobile application, display the content in aweb application, provide an invitation to install an application forproviding the content, and tune a device to the content. In one aspect,providing the access element for content of the content provider basedon the user agnostic identifier and the user information can compriseranking content based on how a user accessing the content will affect acontent viewership rating and selecting highest ranking content from theranked content. The access element can be configured to allow a user toat least one of comment on the content, review the content, rank thecontent, share the content, bookmark the content, and favorite thecontent. The access element can comprise a menu, link, window (e.g.,viewing window), button, application, box, and/or the like. For example,the access element can comprise a list of resource locators, links,scripts configured to launch an application or open a window, and/or thelike.

FIG. 18 is a flowchart illustrating an example method 1800 forimplementing one or more features of the disclosure. At step 1802, userinformation and a user agnostic identifier can be received based on auser interaction with an object. The object can comprise an interfaceelement associated with the user agnostic identifier. The interfaceelement can be configured to associate the user information with theuser agnostic identifier in response to the user interaction. Forexample, the object can be provided on a social media feed. At step1804, a device originating the user interaction can be determined. Thedevice can comprise a user device. The user device can access a remoteserver, such as a social media server. At step 1806, timing informationindicative of the user interaction with the object can be determined.The timing information can be based on a time zone in which a userassociated with the user information is located. The timing informationcan comprise a current time, time of interaction, time of receivingnotice of the interaction, and/or the like.

At step 1808, a plurality of content options can be determined based onthe user information and the user agnostic identifier. In one aspect,determining the plurality of content options based on the userinformation and the user agnostic identifier can comprise determining,from a specified content provider, content associated with the useragnostic identifier that is available to a user associated with the userinformation. In another aspect, determining the plurality of contentoptions based on the user information and the user agnostic identifiercan comprise ranking content based on how a user accessing the contentwill affect a content viewership rating and selecting highest rankingcontent from the ranked content. The plurality of content options can befurther determined based on the timing information and/or based on thedevice originating the user interaction.

At step 1810, the plurality of content options can be ranked based onrelevancy to a user. For example, content options that are accessible toa user based on timing information, access rights, and/or the like canbe ranked higher than other content options (e.g., requiring purchase orscheduling of future access and/or reminds). At step 1812, the pluralityof content options can be provided. The highest ranked content optioncan be distinguished from remaining content options. For example, thehighest ranked content option can be highlighted, set apart, orotherwise indicated. At step 1814, a selection of at least one contentoption of the plurality of content options can be received. For example,a user can select at least one of the plurality of content options.

At step 1816, access to the selected at least one content option can beprovided. In one aspect, providing access to the selected at least onecontent option can comprise providing an access element configured toprovide access to the at least one content option. The access elementcan be configured to at least one of schedule a reminder to view the atleast one content option at a specified time, schedule a recording ofthe at least one content option, display the at least one content optionin a mobile application, display the content in a web application,provide an invitation to install an application for providing thecontent, and tune a device to the at least one content option. Theaccess element can comprise a menu, link, window (e.g., viewing window),button, application, box, and/or the like. For example, the accesselement can comprise a list of resource locators, links, scriptsconfigured to launch an application or open a window, and/or the like.

FIG. 19 is a flowchart illustrating an example method 1900 forimplementing one or more features of the disclosure. At step 1902, userinformation and a user agnostic identifier can be received. For example,receiving the user information and the user agnostic identifier is canbe received based on at least one of a user interaction with aninterface element, a user login, and user tracking data. For example,the interface element can be provided on a social media feed. The useragnostic identifier can be associated with a marketing campaign. In oneaspect, the user information can comprise first user information (e.g.,first user specific identifier) indicative of a first user and seconduser information (e.g., second user specific identifier) indicative of asecond user.

At step 1904, an access element configured to provide access to contentfrom a content provider can be provided based on the user informationand the user agnostic identifier. The access element can comprise amenu, link, window (e.g., viewing window), button, application, box,and/or the like. For example, the access element can comprise a list ofresource locators, links, scripts configured to launch an application oropen a window, and/or the like.

At step 1906, a notification indicative of a user interaction with thecontent can be received from the content provider based on a useraccessing the content. The user interaction can comprise at least one ofan interaction with a playback control associated with the content,sharing the content, favoriting the content, bookmarking the content,commenting on the content, reviewing the content, ranking the content,and an interaction ending access to the content.

At step 1908, a location of the user can be determined. The location canbe determined based on user information (e.g., account information)provided by the user. The location can be determined based on a networkaddress, global positioning data, and/or the like. The content can beselected based on the location and/or the user behavior can be trackedbased on the location.

At step 1910, timing information can be determined. The timinginformation can be indicative of at least one of the user interactionand a request for content resulting in the receiving of the userinformation and the user agnostic identifier, wherein at least one of,the access element is provided based on the timing information and thenotification comprises the timing information. The timing informationcan be based on a time zone of a user (e.g., first user, second user).At step 1912, user behavior can be tracked based on at least one of theuser information, the user agnostic identifier, the access element, andthe notification. For example, tracking user behavior can comprisegenerating an event history associated with the user information and theuser agnostic identifier. At step 1914, the marketing campaign can beevaluated based on the tracked user behavior.

FIG. 20 is a flowchart illustrating an example method 2000 forimplementing one or more features of the disclosure. At step 2002, userinformation and a user agnostic identifier can be received. For example,the user information and the user agnostic identifier can be receivedbased on at least one of a user interaction with an interface element, auser login, and user tracking data. (e.g., cookie, server side(racking). The interface element can be provided on asocial media feed.For example, the interface element can be provided with a post, statusupdate, message, and/or the like. In one aspect, the user agnosticidentifier can be associated with a marketing campaign.

At step 2004, an access element for content can be provided based on theuser information and user agnostic identifier. The access element cancomprise a menu, link, window (e.g., viewing window), button,application, box, and/or the like. For example, the access element cancomprise a list of resource locators, links, scripts configured tolaunch an application or open a window, and/or the like.

At step 2006, an interaction with the content can be received. Theinteraction with the content can comprise at least one of an interactionwith a playback control associated with the content, sharing thecontent, favoriting the content, book marking the content, commenting onthe content, reviewing the content, ranking the content, and aninteraction ending access to the content. The interaction with thecontent can comprise an interaction with an advertisement provided withthe content. At step 2008, a location of a user associated with theinteraction can be determined. The location can be determined based onuser information (e.g., account information) provided by the user. Thelocation can be determined based on a network address, globalpositioning data, and/or the like. The content can be selected based onthe location.

At step 2010, timing information can be determined. The timinginformation can be indicative of at least one of the interaction and arequest for content resulting in the receiving of the user informationand the user agnostic identifier. The timing information can be based ona time zone of a user (e.g., first user, second user). The content canbe selected based on the timing information and/or a notification cancomprise the timing information. At step 2012, the notification of theinteraction can be provided. For example, a content provider can providethe notification to an intermediary device, tracking server, an internalservice, and/or the like. At step 2014, information indicative of themarketing campaign can be accessed. The information indicative of themarketing campaign can be based on the notification. For example,information indicative the marketing campaign can comprise statistics,such as number of views, number of a particular type of interaction withcontent, features of users accessing content, source (e.g., social mediaaccounts) of access to content, and/or the like.

FIG. 21 is a flowchart illustrating an example method 2100 forimplementing one or more features of the disclosure, such as providingcontent. Content can comprise audio, video, text (e.g., articles),movies, shows, sportscasts, newscasts, programs, and/or the like. Atstep 2102, a plurality of requests for content can be received from aplurality of users based on an interface element configured to provide auser agnostic identifier and user information. The interface element cancomprise a button, link, window, box, and/or the like. The interfaceelement can be provided on a web page, such as a social media page. Theuser agnostic identifier can be associated with a marketing campaign.The interface element can be provided on a social media feed.

At step 2104, location information associated with at least one of theplurality of users can be determined. The first access element can beselected based on the location information. The location can bedetermined based on user information (e.g., account information)provided by the user. The location can be determined based on a networkaddress, global positioning data, and/or the like.

At step 2106, timing information can be determined. The timinginformation can be indicative of at least one of a user interaction anda request for content. The first access element can be provided based onthe timing information and/or a notification can comprise the timinginformation. The timing information can be based on a time zone of auser (e.g., first user, second user).

At step 2108, a first access element can be provided to a first portionof the plurality of users to access the content from a first contentprovider. At step 2110, a second access element can be provided to asecond portion of the plurality of users to access the content from asecond content provider. The first access element and/or second accesselement can comprise a menu, link, window (e.g., viewing window) button,application, box, and/or the like. For example, the first access elementand/or second access element can comprise a list of resource locators,links, scripts configured to launch an application or open a window,and/or the like.

At step 2112, a plurality of notifications indicative of userinteractions with the content can be received from at least one of thefirst content provider and second content provider. The userinteractions can comprise at least one of an interaction with a playbackcontrol associated with the content, sharing the content, favoriting thecontent, bookmarking the content, commenting on the content, reviewingthe content, ranking the content, and an interaction ending access tothe content. At least one of the plurality of notifications can beassociated with at least one of the user information and the useragnostic identifier.

At step 2114, user behavior can be tracked based on the plurality ofnotifications. For example, an entry can be added to a tracking databaseindicating that a user requested, accessed, or otherwise interacted withthe media content. The entry can comprise the user agnostic identifier,and user information, such as a first user specific identifierindicating a user posting the interface element and a second userspecific identifier indicating a user interacting with the interfaceelement. At step 2116, the marketing campaign can be evaluated based onthe plurality of notifications. For example, various statistics can bedetermined, such as profitability, number of views, number of aparticular type of interaction with content, features of users accessingcontent, source (e.g., social media accounts) of access to content,and/or the like. At step 2118, access can be provided to informationindicative of the marketing campaign. The information can be based on atleast a portion of the plurality of notifications. For example,information indicative of the marketing campaign can comprisestatistics, such as number of views, number of a particular type ofinteraction with content, features of users accessing content, sourcesocial media accounts) of access to content, and/or the like,

FIG. 22 is a flowchart illustrating an example method 2200 forimplementing one or more features of the disclosure. At step 2202,information relevant to content can be requested based on userinformation and a user agnostic identifier. The user agnostic identifiercan define a collection of content based on a hierarchy of identifiers.The user information can comprise one or more user specific identifiersidentifying users, such as a user requesting content or a user havingsocial media related to (e.g., promoting, commenting on, posting about,linking to) content,

At step 2204, at least one reference to content can be received. The atleast one reference to content can be specific to a content provider.The at least one reference can be indicative of content associated withthe user agnostic identifier that is available to a user associated withthe user information. In one aspect, receiving at least one reference tocontent can comprise receiving a call to an application programminginterface configured to control a user device. The at least onereference can comprise a resource locator configured to identify alocation of content, A resource locator can comprise a link, a scriptconfigured to open an application, a script configured to control aremote device control a tuner of a set top box), and/or the like.

At step 2206, the at least one reference to content can be filteredbased on a user context. The user context can comprise at least one of auser device, a user viewing history, timing information associated witha user, and user entitlement information. Timing information cancomprise a current time of a user, a time of a user interaction, a timeof receiving a request from a user, and/or the like, Entitlementinformation can comprise user access rights, such a subscription tier,purchase history, content restrictions (e.g., blackouts, locationrestrictions), and/or the like.

At step 2208, the at least one reference to content can be ranked basedon how the user accessing the content will affect a viewership rating.For example, the viewership rating can comprise a Neilsen rating orother audience tracking system. As another example, if a user accessingthe content through a reference to content would increase a viewershiprating for content prioritized to over other viewership ratings), then areference to content can be ranked higher.

At step 2210, at least one option for accessing content can be providedbased on the at least one reference to content. In one aspect, providingthe at least one option for accessing content based on the at least onereference to content can comprise providing a reference to a highestranked content item of the ranking. The at least one option can beprovided to a first device. The at least one option can comprise atleast one of an option to access a content item from the first device,an option to access the content item from a second device (e.g., set topbox, mobile device), an option to schedule a reminder to access thecontent item, and an option to schedule a recording of a content item.The at least one option can comprise an option to tune a set top box tothe content. In another aspect, providing the at least one option foraccessing content based on the at least one reference to content cancomprise displaying a list of content available from the contentprovider.

FIG. 23 is a flowchart illustrating an example method 2300 forimplementing one or more features of the disclosure. At step 2302, arequest for at least one reference to content can be received based onuser information and a user agnostic identifier. The user agnosticidentifier can define a collection of content based on a hierarchy ofidentifiers. For example, the user agnostic identifier can comprise aunique identifier associated with a collection of content. As anotherexample, the user agnostic identifier can comprise one or more keywords(e.g., descriptive terms, such as title, actor, actress, genre)indicative of a collection (e.g., grouped previously or in real timebased on the one or more keywords) of content.

At step 2304, at least one reference to content can be identified. Theat least one reference to content can be associated with the useragnostic identifier that is available to a user associated with the userinformation. The at least one reference to content can comprise a callto an application programming interface configured to control a userdevice. The at least one reference can comprise a resource locatorconfigured to identify a location of content. In one aspect, identifyingthe at least one reference to content can comprise identifying contentmost relevant to a user based at least one of availability of contentassociated with the user agnostic identifier and a user context.

At step 2306, the at least one reference to content can be filteredbased a user context. The user context can comprise at least one of auser device, a user viewing history, timing information associated witha user, and user entitlement information. Timing information cancomprise a current time of a user, a time of a user interaction, a timeof receiving a request from a user, and/or the like. Entitlementinformation can comprise user access rights, such a subscription tier,purchase history, content restrictions (e.g., blackouts, locationrestrictions), and/or the like.

At step 2308, the at least one reference to content can be ranked basedon how the user accessing the corresponding content will affect aviewership rating. For example, the viewership rating can comprise aNeilsen rating or other audience tracking system. As another example, ifa user accessing the content through a reference to content wouldincrease a viewership rating for content (e.g., prioritized to overother viewership ratings), then a reference to content can be rankedhigher.

At step 2310, at least one option for accessing content can be providedbased on the at least one reference to content. In one aspect, providingthe at least one option for accessing content can comprise providinghighest ranked references to content of the at least one reference tocontent. The at least one option can be provided to a first device. Theat least one option can comprise at least one of an option to access acontent item from the first device, an option to access the content itemfrom a second device, an option to schedule a reminder to access thecontent, and an option to schedule a recording of the content. Inanother aspect, the at least one option for accessing content cancomprise an option to tune a set top box to the content. As anotherexample, providing the at least one option for accessing content basedon the at least one reference to content can comprise displaying a listof content available from the content provider.

FIG. 24 is a flowchart illustrating an example method 2400 forimplementing one or more features of the disclosure. At step 2402, arequest for content can be received from a user. Content can comprise aparticular content item, a collection of content, a group of contentassociated based on a common keyword, and/or the like. Content cancomprise video, audio, text, movies, television shows, programs,sportscasts, newscasts, and/or the like. At step 2404, a contentprovider associated with the user can be determined. The contentprovider can be determined based on user selection, login information,query to the content provider to verify account status, and/or the like.

At step 2406, availability of the content from the content provider canbe determined. In one aspect, determining availability of the contentcan comprise determining a time period of when the content is availableto the user. The time period can be compared to a current time, time ofuser interaction with an interface element, and/or the like.

At step 2408, the content can be ranked based on how the user accessingthe content will affect a viewership rating. For example, the viewershiprating can comprise a Neilsen rating or other audience tracking system.As another example if a user accessing the content through a referenceto content would increase a viewership rating for content (e.g.,prioritized to over other viewership ratings), then a reference tocontent can be ranked higher.

At step 2410, an access element relevant to at least one content item ofthe content provider can be provided, to the user, based on theavailability of the content. The at least one content item can comprisea highest ranked content item of the ranking. In one aspect, the accesselement relevant to at least one content item is provided based a usercontext. The user context can comprise at least one of a user device, auser viewing history, timing information associated with a user, anduser entitlement information. The access element can be provided to afirst device. The access element can be configured to provide access toat least one of the at least one content item from the first device, theat least one content item from a second device, schedule a reminder toaccess the content item, and schedule a recording of a content item. Theaccess element can comprise a resource locator configured to identify atleast one location of the at least one content item. The access elementcan be configured to display a list of content available from thecontent provider. The access element can be configured to tune a set topbox to the content item based on a user interaction. The access elementcan be configured to call an application programming interfaceconfigured to control a user device. The access element can comprise alink, window (e.g., viewing window), button, application, box, and/orthe like. For example, the access element can comprise a list ofresource locators, links, scripts configured to launch an application oropen a window, and/or the like,

FIG. 25 is a block diagram illustrating an example computing system. Inan exemplary aspect, the methods and systems can be implemented on acomputer 2501 as illustrated in FIG. 25 and described below. By way ofexample, the content device 122, social media device 102, intermediarydevice 116, and/or user device 108 of FIG. 1 can be a computer asillustrated in FIG. 25. Similarly, the methods and systems disclosed canutilize one or more computers to perform one or more functions in one ormore locations. FIG. 25 is a block diagram illustrating an exemplaryoperating environment for performing the disclosed methods. Thisexemplary operating environment is only an example of an operatingenvironment and is not intended to suggest any limitation as to thescope of use or functionality of operating environment architecture.Neither should the operating environment be interpreted as having anydependency or requirement relating to any one or combination ofcomponents illustrated in the exemplary operating environment.

The present methods and systems can be operational with numerous othergeneral purpose or special purpose computing system environments orconfigurations. Examples of well known computing systems, environments,and/or configurations that can be suitable for use with the systems andmethods comprise, but are not limited to, personal computers, servercomputers, laptop devices, and multiprocessor systems. Additionalexamples comprise set top boxes, programmable consumer electronics,network PCs, minicomputers, mainframe computers, distributed computingenvironments that comprise any of the above systems or devices, and thelike.

The processing of the disclosed methods and systems can be performed bysoftware components. The disclosed systems and methods can be describedin the general context of computer-executable instructions, such asprogram modules, being executed by one or more computers or otherdevices, Generally, program modules comprise computer code, routines,programs, objects, components, data structures, etc. that performparticular tasks or implement particular abstract data types. Thedisclosed methods can also be practiced in grid-based and distributedcomputing environments where tasks are performed by remote processingdevices that are linked through a communications network. In adistributed computing environment, program modules can be located inboth local and remote computer storage media including memory storagedevices.

Further, one skilled in the art will appreciate that the systems andmethods disclosed herein can be implemented via a general-purposecomputing device in the form of a computer 2501. The components of thecomputer 2501 can comprise, but are not limited to, one or moreprocessors or processing units 2503, a system memory 2512, and a systembus 2513 that couples various system components including the processor2503 to the system memory 2512. In the case of multiple processing units2503, the system can utilize parallel computing.

The system bus 2513 represents one or more of several possible types ofbus structures, including a memory bus or memory controller, aperipheral bus, an accelerated graphics port, and a processor or localbus using any of a variety of bus architectures. By way of example, sucharchitectures can comprise an Industry Standard Architecture (ISA) bus,a Micro Channel Architecture (MCA) bus, an Enhanced ISA (EISA) bus, a.Video Electronics Standards Association (VESA) local bus, an AcceleratedGraphics Port (AGP) bus, and a Peripheral Component Interconnects (PCI),a PCI-Express bus, a. Personal Computer Memory Card Industry Association(PCMCIA), Universal Serial Bus (USB) and the like. The bus 2513, and allbuses specified in this description can also be implemented over a wiredor wireless network connection and each of the subsystems, including theprocessor 2503, a mass storage device 2504, an operating system 2505,content access software 2506, content access data 2507, a networkadapter 2508, system memory 2512, an Input/Output Interface 2510, adisplay adapter 2509, a display device 2511, and a human machineinterface 2502, can be contained within one or more remote computingdevices 2514 a,b,c at physically separate locations, connected throughbuses of this form, in effect implementing a fully distributed system.

The computer 2501 typically comprises a variety of computer readablemedia. Exemplary readable media can be any available media that isaccessible by the computer 2501 and comprises, for example and not meantto be limiting, both volatile and non-volatile media, removable andnon-removable media. The system memory 2512 comprises computer readablemedia in the form of volatile memory, such as random access memory(RAM), and/or non-volatile memory, such as read only memory (ROM). Thesystem memory 2512 typically contains data such as content access data2507 and/or program modules such as operating system 2505 and contentaccess software 2506 that are immediately accessible to and/or arepresently operated on by the processing unit 2503.

In another aspect, the computer 2501 can also comprise otherremovable/non-removable, volatile/non-volatile computer storage media.By way of example, FIG. 25 illustrates a mass storage device 2504 whichcan provide non-volatile storage of computer code, computer readableinstructions, data structures, program modules, and other data for thecomputer 2501. For example and not meant to be limiting, a mass storagedevice 2504 can be a hard disk, a removable magnetic disk, a removableoptical disk, magnetic cassettes or other magnetic storage devices,flash memory cards, CD-ROM, digital versatile disks (UM) or otheroptical storage, random access memories (RAM), read only memories (ROM),electrically erasable programmable read-only memory (EEPROM), and thelike.

Optionally, any number of program modules can be stored on the massstorage device 2504, including by way of example, an operating system2505 and content access software 2506. Each of the operating system 2505and content access software 2506 (or some combination thereof) cancomprise elements of the programming and the content access software2506. Content access data 2507 can also be stored on the mass storagedevice 2504. Content access data 2507 can be stored in any of one ormore databases known in the art. Examples of such databases comprise,DB2®, Microsoft® Access, Microsoft® SQL Server, Oracle®, mySQL,PostgreSQL, and the like. The databases can be centralized ordistributed across multiple systems.

In another aspect, the user can enter commands and information into thecomputer 2501 via an input device (not shown). Examples of such inputdevices comprise, hut are not limited to, a keyboard, pointing device(e.g., a “mouse”), a microphone, a joystick, a scanner, tactile inputdevices such as gloves, and other body coverings, and the like These andother input devices can be connected to the processing unit 2503 via ahuman machine interface 2502 that is coupled to the system bus 2513, butcan be connected by other interface and bus structures, such as aparallel port, game port, an IEEE 1394 Port (also known as a Firewireport), a serial port, or a universal serial bus (USB).

In yet another aspect, a display device 2511 can also be connected tothe system bus 2513 via an interface, such as a display adapter 2509. Itis contemplated that the computer 2501 can have more than one displayadapter 2509 and the computer 2501 can have more than one display device2511. For example, a display device can be a monitor, an LCD (LiquidCrystal Display), or a projector. In addition to the display device2511, other output peripheral devices can comprise components such asspeakers (not shown) and a printer (not shown) which can be connected tothe computer 2501 via Input/Output Interface 2510. Any step and/orresult of the methods can be output in any form to an output device.Such output can be any form of visual representation, including, but notlimited to, textual, graphical, animation, audio tactile, and the like.The display 2511 and computer 2501 can be part of one device, orseparate devices.

The computer 2501 can operate in a networked environment using logicalconnections to one or more remote computing devices 2514 a,b,c. By wayof example, a remote computing device can be a personal computer,portable computer, smartphone, a server, a router, a network computer, apeer device or other common network node, and so on. Logical connectionsbetween the computer 2501 and a remote computing device 2514 a,b,c canbe made via a network 2515, such as a local area network (LAN) and/or ageneral wide area network (WAN). Such network connections can be througha network adapter 2508. A network adapter 2508 can be implemented inboth wired and wireless environments. Such networking environments areconventional and commonplace in dwellings, offices, enterprise-widecomputer networks, intranets, and the Internet.

For purposes of illustration, application programs and other executableprogram components such as the operating system 2505 are illustratedherein as discrete blocks, although it is recognized that such programsand components reside at various times in different storage componentsof the computing device 2501, and are executed by the data processor(s)of the computer. An implementation of content access software 2506 canbe stored on or transmitted across some form of computer readable media.Any of the disclosed methods can be performed by computer readableinstructions embodied on computer readable media. Computer readablemedia can be any available media that can be accessed by a computer. Byway of example and not meant to be limiting, computer readable media cancomprise “computer storage media” and “communications media.” “Computerstorage media” comprise volatile and non-volatile, removable andnon-removable media implemented in any methods or technology for storageof information such as computer readable instructions, data structures,program modules, or other data. Exemplary computer storage mediacomprises, but is not limited to, RAM, ROM, EEPROM, flash memory orother memory technology, CD-ROM, digital versatile disks (DVD) or otheroptical storage, magnetic cassettes, magnetic tape, magnetic diskstorage or other magnetic storage devices, or any other medium which canbe used to store the desired information and which can be accessed by acomputer.

The methods and systems can employ Artificial Intelligence techniquessuch as machine learning and iterative learning. Examples of suchtechniques include, but are not limited to, expert systems, case basedreasoning, Bayesian networks, behavior based AI, neural networks, fuzzysystems, evolutionary computation (e.g., genetic algorithms), swarmintelligence (e.g. ant algorithms), and hybrid intelligent systems(e.g., Expert inference rules generated through a neural network orproduction rules from statistical learning).

While the methods and systems have been described in connection withpreferred embodiments and specific examples, it is not intended that thescope be limited to the particular embodiments set forth, as theembodiments herein are intended in all respects to be illustrativerather than restrictive.

Unless otherwise expressly stated, it is in no way intended that anymethod set forth herein be construed as requiring that its steps beperformed in a specific order. Accordingly, where a method claim doesnot actually recite an order to be followed by its steps or it is nototherwise specifically stated in the claims or descriptions that thesteps are to be limited to a specific order, it is no way intended thatan order be inferred, in any respect. This holds for any possiblenon-express basis for interpretation, including: matters of logic withrespect to arrangement of steps or operational flow; plain meaningderived from grammatical organization or punctuation; the number or typeof embodiments described in the specification.

It will be apparent to those skilled in the art that variousmodifications and variations can be made without departing from thescope or spirit. Other embodiments will be apparent to those skilled inthe art from consideration of the specification and practice disclosedherein. It is intended that the specification and examples be consideredas exemplary only, with a true scope and spirit being indicated by thefollowing claims.

What is claimed is:
 1. A method, comprising: receiving, at a firstdevice, a request for content, wherein the request comprises a useragnostic identifier, wherein the request was initiated by a userinteraction with an interface element of a social media platform;determining user information associated with the request; determiningtime information associated with the request, wherein the timeinformation comprises a current time; determining, by querying a seconddevice, content associated with the user agnostic identifier andavailable at the current time; determining one or more access rights tothe content based on the user information; and providing access to thecontent based on the one or more access rights.
 2. The method of claim1, wherein the request is based on a message, wherein the requestcomprises a first user specific identifier configured to identify afirst user originating the message, and wherein the user information isdetermined based on the first user specific identifier.
 3. The method ofclaim 2, wherein the request comprises a second user specific identifierconfigured to identify a second user receiving the message, and whereinthe user information is determined based on the second user specificidentifier.
 4. The method of claim 1, further comprising: updating atracking database based on the user information and the content, whereinthe tracking database is configured to provide statistical informationregarding content consumption.
 5. The method of claim 1, wherein thetime information comprises at least one of a time the request isreceived and a time the request is initiated by a user.
 6. The method ofclaim 1, wherein determining content associated with the user agnosticidentifier and available at the current time comprises determiningcontent that is available during a time span indicated by the timeinformation.
 7. The method of claim 1, wherein the user agnosticidentifier is stored as an attribute of the interface element.
 8. Themethod of claim 1, wherein the interface element comprises a buttoninserted by into a social media message of a user.
 9. A method,comprising: receiving, at a first device, a request for content, whereinthe request comprises a user agnostic identifier, wherein the requestwas initiated by a user interaction with an interface element of asocial media platform; determining user information associated with therequest; determining time information associated with the request,wherein the time information comprises a current time; querying aplurality of second devices for content associated with the useragnostic identifier and available at the current time, wherein at leastone of the plurality of second devices is configured to determine accessrights based on the user information; receiving, from at least a portionof the plurality of second devices, one or more options available to afirst user for accessing the content based on the access rights; andproviding the one or more options to the first user.
 10. The method ofclaim 9, wherein the request is based on a message received by the firstuser, wherein the request comprises a first user specific identifierconfigured to identify the first user receiving the message, and whereinthe user information is determined based on the first user specificidentifier.
 11. The method of claim 10, wherein the request comprises asecond user specific identifier configured to identify a second useroriginating the message, and wherein the user information is determinedbased on the second user specific identifier.
 12. The method of claim 9,further comprising: updating a tracking database based on the userinformation and the content, wherein the tracking database is configuredto provide statistical information regarding content consumption. 13.The method of claim 9, wherein the time information comprises at leastone of a time the request is received and a time the request isinitiated by the first user.
 14. The method of claim 9, wherein queryingthe plurality of second devices for content associated with the useragnostic identifier and available at the current time comprisesdetermining content that is available during a time span indicated bythe time information.
 15. The method of claim 9, wherein the interfaceelement comprises a button inserted into a social media message of auser.
 16. A system, comprising: a memory having encoded thereoncomputer-executable instructions; and a processor functionally coupledto the memory and configured, by the computer-executable instructions,to perform at least the following actions, receiving a request forcontent, wherein the request comprises a user agnostic identifier,wherein the request was initiated by a user interaction with aninterface element of a social media platform; determining userinformation associated with the request; determining time informationassociated with the request, wherein the time information comprises acurrent time; determining, by querying a device, content associated withthe user agnostic identifier and available at the current time;determining one or more access rights to the content based on the userinformation; and providing access to the content based on the one ormore access rights.
 17. The system of claim 16, wherein the request forcontent is based on a message, wherein the request comprises a firstuser specific identifier configured to identify a first user originatingthe message, and wherein the user information is determined based on thefirst user specific identifier.
 18. The system of claim 17, wherein therequest comprises a second user specific identifier configured toidentify a second user receiving the message, and wherein the userinformation is determined based on the second user specific identifier.19. The system of claim 16, wherein the processor is further configuredfor: updating a tracking database based on the user information and thecontent, wherein the tracking database is configured to providestatistical information regarding content consumption.
 20. The system ofclaim 16, wherein the interface element comprises a button inserted intoa social media message of a user.